RBI CREATIVE
Who we are…
Hollywood-based RBI Creative is a full service communications firm specializing in integrated marketing and public relations. Our deep experience with international media relations has consistently garnered positive media coverage for our clients in the world’s most influential outlets. RBI’s creative marketing expertise, meanwhile, has led to successful campaigns for virtually every medium and market.
We believe every business has a story to tell. And we've helped our clients craft their stories, and share them with the right audiences through marketing, advertising, event, and public/media relations initiatives.
The stories are different. The results are the same: positive media coverage, cost-effective marketing, business growth, success. Stories with happy endings.
The RBI Team: People, Not Process
Founded by Ron and Betsy Isroelit, RBI draws upon a diverse pool of professionals with backgrounds in all walks of communications. Client teams are reconfigured to provide the best skill sets for each new client challenge, and senior team members are more than just ‘process’ managers. They’re deeply involved in daily account activity, brainstorming, writing content, pitching the media: effectively putting their expertise to work for clients.
Energetic, innovative and results-focused, the RBI team approaches each communications initiative as a fun, creative endeavor—and our enthusiasm proves contagious, both for clients and their targeted audiences.
Betsy Smith Isroelit, Co-founder
Betsy’s ability to build innovative public relations and branding campaigns is the cornerstone of RBI’s success. During her dynamic career, she has spearheaded campaigns in a spectrum of segments: politics, public service, technology, health care and wellness, finance, and automotive, to name but a few. Her rapid branding, PR and marketing communications expertise has helped elevate positive awareness for a diverse range of clients
Ron Isroelit (1943-2005), Co-founder
With over 30 years of marketing communications experience, Ron developed RBI’s keen sense of creative purpose based on his ability to craft creative ‘hooks’ that cut through the clutter. A true pioneer of consumer branding initiatives, Ron’s work includes the famous “Bouncing Ball” campaign, the first- ever Super Bowl television commercial for an Internet company and memorable ads for the Hollywood Sign.
Diana Wright, Senior Producer
Hands on and dynamic, Diana’s on the ground producing and writing abilities have assisted large scale marketing and advertising campaigns for national landmarks, International TV shows, and Hollywood blockbusters.
Cassandra Cavanah, Public Relations Consultant
Applying her deep experience in publishing and journalism as well as public relations, Cavanah Communications works with RBI on strategic PR development and execution. Cassandra infuses clients’ public outreach strategies with a grounded journalistic perspective that resonates with editorial professionals.
SERVICES
RBI can help you clarify and share your story with the audiences that matter – the media, the market, your future customers.
Branding – We have strong experience working with start-ups (whose stories are just beginning to unfold) and companies looking to re-imagine their existing brands.
Marketing & Advertising– Creativity is the key. It can’t be replaced by data and formulas.
Strategic communications — When it comes to public relations, we understand the media. We respect time and their deadlines and have demonstrated that, in the real world, journalists are more likely to develop a news story or angle when armed with well-organized, relevant information.
Selected Clients
rbi creative partnered with the non-for-profit wellness organization to spread medically accurate wellness information globally
rbi creative pushed wellness in the mainstream with this universal gift card company
rbi creative pushed car buying into the Internet age with this innovative new company that revolutionized the auto industry
rbi creative partnered with Panasonic Corporate Systems Company to manage digital media with ease
rbi creative has helped protect and promote the Hollywood Sign for over 25 years
rbi creative assists this international wellness think tank as it spreads new ideas in holistic care around the world
Additional Marketing Milestones
Created “no hassle/no haggle” car-buying⎯now standard auto industry marketing parlance⎯for L.A.-based Don-a-Vee Jeep, which went from a tiny retailer housed in an old ice cream stand, to the nation’s #1 Jeep dealership.
Created and produced “It’s Your Dime” multimedia advertising and PR campaigns for The Dime Bank’s East Coast markets.
RBI’s marketing for Autobytel was recognized by Advertising Age as one of the year’s top 100 campaigns, alongside campaigns for the Gap, Adidas, Southwest Airlines and Intel.
Developed and created global corporate communications for Ernst & Young, and corporate branding for Arthur Andersen’s expansion into the health care segment.
Created and produced one of the earliest municipal water conservation advertising/PR campaigns (for the San Diego Water Authority).
RBI film documentary served as centerpiece for successful $50 million Motion Picture and Television Country House and Hospital fund-raising campaign.
Wrote, produced and directed film documentary about the Anne Sippi Clinic, an innovative drug-free schizophrenia treatment facility. The documentary inspired a 60 Minutes story and, later, a CBS Movie of the Week.
Integrated PR/advertising campaign led to the establishment of the first educational preserve in the City of San Diego for the urban protection of marine life (at Seal Rock in La Jolla).
Introduced and branded the California Association of Marriage and Family Therapists, an independent professional organization of approximately 34,000 members representing the interests of licensed marriage and family therapists.